The Essentials of Supplies – Getting to Point A
You most probably are aware of the centuries old adage that says that you should not judge a book by its cover Are there really guys out there who practice the wisdom in the adage? Studies show that people typically make judgments on people they have just met within the first 4 seconds,forming impressions that last. It means that those first few seconds of personal or product presentation are quite crucial as important decisions may be made on the basis of those impressions. Packaging of products is therefore something that business owners and marketers should pay a serious amount of concentration on. Why do people pick and promptly pay for those chocolate bars normally displayed near the cashier’s area? Don’t you think that cool,romantic and inviting chocolaty look on the bars got something to do with it?
Isn’t it a nice idea to learn that customers will spend a total of 4 seconds(do you remember something we said earlier on?)looking at a product in a consumer goods shop and decide to buy or not to?
Whether you are a product manufacturer or a marketer dealing in goods that are supposed to be fast moving except they are not,you may need to reconsider tweaking the design look on your products to drive sales up. Unless you are a great packaging designer,you should seriously consider hiring a results oriented packaging design firm that fits in with your needs and budget allocation.
A good designer will generally consider the following general considerations.
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Simplicity and clarity is a simple rule that seasoned packaging design companies adhere to Simple,clear packaging designs make products stand out and proclaim their utility to the prospect quickly when they set their swift eyes on them.
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Integrity is another consideration that many people fuss around with. A good designer will try to present your product as accurately as they can without overpromising the consumer.
There should be some serious focus on the level of impact that your product should have on a real supermarket shelf. A good designer will have the right degree of creativity to achieve this.
The packaging design company you hire should really think about differentiating your product from others which fiercely compete with your products for attention at the shelfs.
How practical a packaging design appears to be is a direct determinant of the level of sales that can be expected from a product. It is possible to drive sales up immediately by simply adjusting the practical visual appearance of a product.
Once the packaging company is through with the design,keenly inspect and test it to make sure it communicates the brand’s message,that the products would be safe from potential contamination or damage in storage or on transit and contains every bit of information that the law or regulations direct to be displayed on the packaging.