5 Lessons Learned: Businesses

Tips on Making a DIY Logo

Don’t get me wrong, I would strongly recommend that a business employs a graphic designer when it comes to creating stationery, advertising materials and powerful literature. The gap between amateur and professional layout is tremendous and the results are telling. Turnover growth is more likely for companies that increase their investment in style.

Having said that, for many budgets are tight, particularly if you’re a startup. With this in mind, I thought it might be beneficial to offer some simple tips on the best way best to generate the DIY design, drawing from a number of the key mistakes I see.

1) Do not rush headlong into your project! Do a little planning. What are you trying to inform people? What will your message be? What information that is salient has to be contained? What can be overlooked? Who will you send your data to? How are you going to distribute it? Each of these items affects what you will design. Oh, and don’t forget that all-important ‘call to action’. Tell people how they can reach you!.
What I Can Teach You About Businesses

2) Keep it simple! Just because you’re generating an A5 Leaflet, does not mean that you have to use every bit of space. Your message will be lost in all the clutter, and the total impression is unprofessional. Describe your message using the white space to draw the attention of the reader to your unique selling points. To create a design that is well-crafted, each component on the page should have alignment or connection with different items in the plan.
Getting Down To Basics with Logos

3) Your logo is not important. Get over it! Ok. That is somewhat literal. Placing your logo at the top of your web page says that your vain as a company and doesn’t help much your web visitors. What is important is an attention-grabbing headline. Your logo will probably be okay in size, in the bottom of the web page.

4) Don’t be a cheapskate by nicking pictures off Google because of the low quality, pixelated vision which will ruin the level of your layout. There are plenty of low-cost, stock photography websites on the market. As images taken from the internet belong to somebody else, you will also avoid being in violation of copyright.

5) Applying every logo font below the sun doesn’t show your diversity! Choose no more than two complementary fonts for the entire layout (in addition to your logo) and adhere to them. Also, using lots of typefaces to create a DIY logo looks cluttered and amateur. Use versions that are daring to draw attention to specific points or raise the font size.

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